PrintFarm has the latest technology available to you to produce specific custom printed pieces. VDP (Variable Data Printing) is the most productive and unique way to reach out to potential customers with specific target communications used from your comprehensive database. VDP allows you to uniquely print text, graphics and images and changed from one printed piece to the next, without stopping or slowing down the printing process and using information from your database. VDP is a direct outgrowth of digital printing, which harnesses computer data software and digital print devices to create high-quality, full color documents, with a look and feel comparable to a conventional offset press.
Have you ever received a postcard and it says “Hello David” and then it even has the photo of the car that you just looked at? Well that’s VDP, and these type of marketing initiatives can help you grab your potential customers attention. With Variable Data, we can customize your piece so that each one has a specific name, you can even change out photos, you can even go as far as to make each one in their native language, just let us know what you want to customize and chances are- we can do it.